# Ep48: Turning Behaviours into Metrics - Choosing KPI's that Serve The Team Identity (And Avoid Analysis Theatre)

Page: https://stenobird.com/podcast/a-i-in-football-6622013/ep48-turning-behaviours-into-metrics-choosing-kpi-s-that-serve-the-team-identity-and-avoid-analysis-theatre
Text version: https://stenobird.com/podcast/a-i-in-football-6622013/ep48-turning-behaviours-into-metrics-choosing-kpi-s-that-serve-the-team-identity-and-avoid-analysis-theatre.md
Podcast: [A.I. In Football](https://stenobird.com/podcast/a-i-in-football-6622013)
Published: 2026-03-05T08:00:00+00:00
Episode link: https://atc.captivate.fm/episode/ep48
Audio file: https://episodes.captivate.fm/episode/83a88612-521c-4458-865a-07cae670d726.mp3
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JSON: https://stenobird.com/v1/public/podcasts/a-i-in-football-6622013/episodes/ep48-turning-behaviours-into-metrics-choosing-kpi-s-that-serve-the-team-identity-and-avoid-analysis-theatre
Duration seconds: 2088

## Resource

Join the Free Kickstart Challenge Summary In this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley discuss the critical aspects of recruitment in football, emphasizing the importance of clarity in defining player behaviors and the role of data analytics in making informed decisions. They explore the concept of 'Analysis Theatre,' where analysis appears rigorous but lacks connection to actual performance needs. The conversation also covers the significance of KPIs, the process of KPI weighting, and how AI can assist in refining recruitment strategies while ensuring that human judgment remains central to decision-making. Takeaways Recruitment decisions in football require clarity and defined behaviors. Analysis Theatre occurs when data analysis is disconnected from actual needs. KPIs should be based on behaviors rather than just metrics. AI can help streamline the recruitment process but should not replace human judgment. Effective recruitment involves a clear understanding of team identity and player fit. KPI weighting should reflect the agreed-upon team identity and objectives. The recruitment process should prioritize behaviors over statistics. Data without a behavioral anchor is often just noise. Clarity in recruitment meetings prevents subjective decision-making. The recruitment process should be iterative, refining behaviors and metrics continuously. Useful Links Join the Free Kickstart Challenge Support The Show - Buy David and Tom a bag of peanut M&M's. Instagram Youtube Channel

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