# Ep46: Identity → Game Model — Turning Words Into 'Behaviours by Phase'.

Page: https://stenobird.com/podcast/a-i-in-football-6622013/ep46-identity-game-model-turning-words-into-behaviours-by-phase
Text version: https://stenobird.com/podcast/a-i-in-football-6622013/ep46-identity-game-model-turning-words-into-behaviours-by-phase.md
Podcast: [A.I. In Football](https://stenobird.com/podcast/a-i-in-football-6622013)
Published: 2026-02-06T05:04:00+00:00
Episode link: https://atc.captivate.fm/episode/ep46-identity-game-model-turning-words-into-behaviours-by-phase-
Audio file: https://episodes.captivate.fm/episode/2e333a12-f117-4135-b763-b7013d98436f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/a-i-in-football-6622013/episodes/ep46-identity-game-model-turning-words-into-behaviours-by-phase
Duration seconds: 1821

## Resource

Join the Free Kickstart Challenge Summary In this episode of the AI in Football podcast, hosts Tom Butterfield and David Bromley delve into the significance of defining a game model in football recruitment. They discuss how a clear identity can streamline recruitment decisions, emphasizing the importance of observable player behaviors and the integration of AI in enhancing scouting processes. The conversation covers the various phases of a game, the implications for recruitment, and the necessity of proof behaviors to measure team performance effectively. The episode concludes with a look ahead to future discussions on formations and role archetypes. Takeaways Recruitment decisions should align with a club's identity. Defining a game model helps clarify recruitment needs. Observable behaviors are essential for effective coaching. Simplicity in defining player roles aids understanding. Proof behaviors provide measurable standards for performance. AI can enhance the recruitment process by standardizing evaluations. Clarity in communication between coaches and scouts is crucial. Identifying specific behaviours aids in player scouting. Game phases must be understood for effective strategy implementation. A concise game model fosters better team cohesion. Useful Links Join the Free Kickstart Challenge Support The Show - Buy David and Tom a bag of peanut M&M's. Instagram Youtube Channel

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## Transcript

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