# Why “AI Strategy” Doesn’t Exist: Dr. Rebecca Homkes on Value Creation and Growth // REPOST

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Text version: https://stenobird.com/podcast/a-beginner-s-guide-to-ai-6564486/why-ai-strategy-doesn-t-exist-dr-rebecca-homkes-on-value-creation-and-growth-repost.md
Podcast: [A Beginner's Guide to AI](https://stenobird.com/podcast/a-beginner-s-guide-to-ai-6564486)
Published: 2026-08-29T17:26:23+00:00
Episode link: https://shows.acast.com/beginners-guide-to-ai/episodes/why-ai-strategy-doesnt-exist-dr-rebecca-homkes-on-value-crea
Audio file: https://sphinx.acast.com/p/open/s/6953b9ead0c0aeaf12bcbd70/e/69a75cd9b5381e1c01124a7c/media.mp3
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Duration seconds: 3001

## Resource

🚀 AI is everywhere, but most organizations are still stuck in “pockets of productivity” that never turn into real business impact. In this episode, Dr. Rebecca Homkes explains how leaders can move from GenAI dabbling to deliberate adoption that drives real value creation. You will learn why “AI strategy” is the wrong framing, how to think about AI as part of growth strategy, and how to build the conditions for organization wide transformation. We cover the adoption curve problem, why ROI is often capped at team level, and the four planks leaders must run in parallel: platform, governance, capability building, and performance transformation. Key highlights and keywords ✅ AI growth strategy and value creation ✅ deliberate AI adoption vs dabbling ✅ responsible AI governance that enables action ✅ capability building for leaders and teams ✅ Survive Reset Thrive framework for uncertain times ✅ learning velocity as the differentiator of high performers 📧💌📧 Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠ beginnersguide.nl⁠⁠⁠⁠ 📧💌📧 About Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com Chapters 00:00 AI as growth strategy and value creation, not a standalone AI strategy 03:05 Dabbling vs deliberate adoption, why ROI stays capped and metrics go wrong 08:00 The four planks: platform, governance, capability building, performance transformation 18:55 Adoption reality: bottom up change, middle management fears, jobs, and the bubble question 29:45 Survive Reset Thrive: the uncertainty playbook and why reset is…

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