# The Cost of Being Invisible in ChatGPT - With Joseph Levi

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Text version: https://stenobird.com/podcast/a-beginner-s-guide-to-ai-6564486/the-cost-of-being-invisible-in-chatgpt-with-joseph-levi.md
Podcast: [A Beginner's Guide to AI](https://stenobird.com/podcast/a-beginner-s-guide-to-ai-6564486)
Published: 2026-05-11T19:27:31+00:00
Episode link: https://shows.acast.com/beginners-guide-to-ai/episodes/the-cost-of-being-invisible-in-chatgpt-with-joseph-levi
Audio file: https://sphinx.acast.com/p/open/s/6953b9ead0c0aeaf12bcbd70/e/6a022da337a1e7308da375a6/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/a-beginner-s-guide-to-ai-6564486/episodes/the-cost-of-being-invisible-in-chatgpt-with-joseph-levi
Duration seconds: 2817

## Resource

AI search is changing how customers discover, evaluate and choose brands. In this episode of Beginner’s Guide to AI , Dietmar Fischer speaks with Joseph Levi , CEO of Noise Media , about Generative Engine Optimization , AI brand visibility and why appearing in ChatGPT, Gemini or Perplexity answers may soon matter as much as ranking on Google. Joseph explains why GEO is not just another marketing abbreviation. It marks a shift from an internet read mainly by humans to an internet increasingly interpreted by AI agents. Instead of fighting only for blue links, brands now need to make sure AI systems understand who they are, what they do and why they should be recommended. You’ll hear why AI agents often misunderstand brands, how schema and FAQs can help, why authority matters more than keyword repetition, and why smaller specialist companies may have a real opportunity in AI search. 📧💌📧 Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠ beginnersguide.nl ⁠⁠⁠⁠ 📧💌📧 🎧 In this episode, we cover: 🤖 What Generative Engine Optimization means 🔍 Why SEO and GEO are not the same 💬 How brands can appear in ChatGPT answers 📈 Why authority, citations and reviews matter 🧠 How AI agents are changing the customer journey 🎬 Why AI tools still need human creativity ⚠️ Why leaders should not outsource their thinking to ChatGPT About Dietmar Fischer: Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com Quotes from the Episode “We’re moving away from an internet which is read purely by humans, to an internet which is now read by agents.” “AI trusts a lot more what others say about you than what…

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