# Episode 702 - Make Your Customers Pay Attention Page: https://stenobird.com/podcast/7-minute-leadership-6109/episode-702-make-your-customers-pay-attention Text version: https://stenobird.com/podcast/7-minute-leadership-6109/episode-702-make-your-customers-pay-attention.md Podcast: [7 Minute Leadership](https://stenobird.com/podcast/7-minute-leadership-6109) Published: 2026-05-13T00:01:04+00:00 Episode link: https://www.spreaker.com/episode/episode-702-make-your-customers-pay-attention--71983876 Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/71983876/episode_702_make_your_customers_pay_attention.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/7-minute-leadership-6109/episodes/episode-702-make-your-customers-pay-attention Duration seconds: 461 ## Resource Leaders must compete for attention, not customers, by creating clear, memorable, and consistent experiences. This episode breaks down how to earn attention through intentional leadership actions that stand out in a crowded world. Host: Paul Falavolito Connect with me on your favorite platform: Facebook , Twitter , Instagram , TikTok , LinkedIn , Substack , BlueSky , Threads , LinkTree , YouTube View my website for free leadership resources and exclusive merchandise: www.paulfalavolito.com Books by Paul Falavolito The 7 Minute Leadership® Handbook: bit.ly/48J8zFG The Leadership Academy: https://bit.ly/4lnT1Pf The 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8y The Leader's Book of Secrets: http://bit.ly/4oeGzCI ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/7-minute-leadership-6109/episodes/episode-702-make-your-customers-pay-attention/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/7-minute-leadership-6109/episode-702-make-your-customers-pay-attention.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.