# The future of coffee in DACH with Gerd Mueller-Pfeiffer – Recorded live at COHO

Page: https://stenobird.com/podcast/5thwave-the-business-of-coffee-and-hospitality-2776042/the-future-of-coffee-in-dach-with-gerd-mueller-pfeiffer-recorded-live-at-coho
Text version: https://stenobird.com/podcast/5thwave-the-business-of-coffee-and-hospitality-2776042/the-future-of-coffee-in-dach-with-gerd-mueller-pfeiffer-recorded-live-at-coho.md
Podcast: [5THWAVE - The Business of Coffee and Hospitality](https://stenobird.com/podcast/5thwave-the-business-of-coffee-and-hospitality-2776042)
Published: 2026-01-09T06:00:00+00:00
Episode link: https://share.transistor.fm/s/803176a8
Audio file: https://media.transistor.fm/803176a8/9b03324f.mp3
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Duration seconds: 1356

## Resource

Today we’re bringing you another session recorded live at the European Coffee Symposium + COHO . Taking to the stage is Gerd Müller-Pfeiffer, Founder of International Coffee Consulting. In this session, Gerd explores the key trends shaping the DACH coffee shop market and how consumers are continuing to trade up and seek premium experiences despite ongoing inflation pressures. He also highlights how the bakery segment has quietly become a critical engine of out-of-home coffee growth across Germany. Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

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## Transcript

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