# Danish inspiration – Joe + The Juice and Hagen live at The European Coffee Symposium Page: https://stenobird.com/podcast/5thwave-the-business-of-coffee-and-hospitality-2776042/danish-inspiration-joe-the-juice-and-hagen-live-at-the-european-coffee-symposium Text version: https://stenobird.com/podcast/5thwave-the-business-of-coffee-and-hospitality-2776042/danish-inspiration-joe-the-juice-and-hagen-live-at-the-european-coffee-symposium.md Podcast: [5THWAVE - The Business of Coffee and Hospitality](https://stenobird.com/podcast/5thwave-the-business-of-coffee-and-hospitality-2776042) Published: 2026-01-28T06:00:00+00:00 Episode link: https://share.transistor.fm/s/2b35705e Audio file: https://media.transistor.fm/2b35705e/05f0ff0f.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/5thwave-the-business-of-coffee-and-hospitality-2776042/episodes/danish-inspiration-joe-the-juice-and-hagen-live-at-the-european-coffee-symposium Duration seconds: 1958 ## Resource Today, we’re bringing you two live recordings from last year’s European Coffee Symposium , featuring conversations with Joe & The Juice and Hagen . While both are Danish-inspired concepts, each offers a distinct perspective on growth and the customer experience. Thomas Nørøxe, CEO of Joe & The Juice, shares how the business has built a high-performance culture rooted in energy, ambition and personal development. He also explains how innovation across the brand is guided by four core pillars: health, experience, convenience and sustainability. Tim Schroeder, CEO and Founder of boutique specialty coffee chain Hagen, shares his philosophy of building an analogue brand in a digital world and why he prioritises human connection and in-store experiences over a reliance on digital technology. Credits music: "Heather" by Ayngi in association with The Coffee Music Project and SEB Collective . Tune into the 5THWAVE Playlist on Spotify for more music from the show Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/5thwave-the-business-of-coffee-and-hospitality-2776042/episodes/danish-inspiration-joe-the-juice-and-hagen-live-at-the-european-coffee-symposium/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/5thwave-the-business-of-coffee-and-hospitality-2776042/danish-inspiration-joe-the-juice-and-hagen-live-at-the-european-coffee-symposium.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.