# 52 Weeks of Hustle with Luke Cooper

Page: https://stenobird.com/podcast/52-weeks-of-hustle-848299/52-weeks-of-hustle-with-luke-cooper
Text version: https://stenobird.com/podcast/52-weeks-of-hustle-848299/52-weeks-of-hustle-with-luke-cooper.md
Podcast: [52 Weeks of Hustle](https://stenobird.com/podcast/52-weeks-of-hustle-848299)
Published: 2026-05-06T05:00:00+00:00
Episode link: https://52-weeks-of-hustle.simplecast.com
Audio file: https://pscrb.fm/rss/p/mgln.ai/e/256/bluewire.simplecastaudio.com/02a79ee8-ab8c-442d-aeda-9e537668bcb9/episodes/fc8c90ac-52ba-4399-aa4d-2c8f806cbe4d/audio/128/default.mp3?aid=rss_feed&awCollectionId=02a79ee8-ab8c-442d-aeda-9e537668bcb9&awEpisodeId=fc8c90ac-52ba-4399-aa4d-2c8f806cbe4d&feed=wI60ZdVo
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JSON: https://stenobird.com/v1/public/podcasts/52-weeks-of-hustle-848299/episodes/52-weeks-of-hustle-with-luke-cooper
Duration seconds: 1346

## Resource

Season 7 of the 🎙️ “52 Weeks of Hustle” Podcast is officially underway and Episode 1 is a big one. This week, I had the opportunity to sit down with Luke Cooper, one of the driving forces behind the incredible growth of Unrivaled and one of the most innovative leagues in sports today. We discussed Luke’s journey through the sports industry, what it takes to build a league from the ground up, and how Unrivaled has quickly become one of the most talked about properties in sports and entertainment. 🔥 3 Hustle Hot Topics from this episode: 🏀 Why innovation in sports is more important than ever 🏀 How Unrivaled built immediate fan loyalty and sellouts 🏀 What the future growth of women’s basketball could look like Excited for everyone to hear this conversation as we kick off Season 7 with a new format featuring industry leaders, hot topics, Hustle Hot Seat questions, and actionable advice — all in under 24 minutes. Thank you again to Luke Cooper for joining the show and sharing his insights, leadership lessons, and vision for the future of sports. Listen and Subscribe Now on Apple Podcasts https://podcasts.apple.com/us/podcast/52-weeks-of-hustle/id1513961236 www.52weeksofhustle.com Book Available - https://www.amazon.com/dp/1735610801 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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## Transcript

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