# 52 Weeks of Hustle - The World Cup Ticketing Reset

Page: https://stenobird.com/podcast/52-weeks-of-hustle-848299/52-weeks-of-hustle-the-world-cup-ticketing-reset
Text version: https://stenobird.com/podcast/52-weeks-of-hustle-848299/52-weeks-of-hustle-the-world-cup-ticketing-reset.md
Podcast: [52 Weeks of Hustle](https://stenobird.com/podcast/52-weeks-of-hustle-848299)
Published: 2026-06-24T05:00:00+00:00
Episode link: https://52-weeks-of-hustle.simplecast.com
Audio file: https://pscrb.fm/rss/p/mgln.ai/e/256/bluewire.simplecastaudio.com/02a79ee8-ab8c-442d-aeda-9e537668bcb9/episodes/60e43034-5cf6-4758-b239-c821650ea4be/audio/128/default.mp3?aid=rss_feed&awCollectionId=02a79ee8-ab8c-442d-aeda-9e537668bcb9&awEpisodeId=60e43034-5cf6-4758-b239-c821650ea4be&feed=wI60ZdVo
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JSON: https://stenobird.com/v1/public/podcasts/52-weeks-of-hustle-848299/episodes/52-weeks-of-hustle-the-world-cup-ticketing-reset
Duration seconds: 1829

## Resource

New Episode Alert - This week on “52 Weeks of Hustle Podcast,” I’m diving into one of the most important conversations happening in sports business today. Has the 2026 FIFA World Cup changed ticketing forever? From dynamic pricing and premium hospitality to resale challenges, fan trust, and regulatory scrutiny, the biggest sporting event in the world is providing a real-time case study that every team, league, venue, and live entertainment operator should be paying attention to. ⚽ 3 Hustle Hot Topics from this episode: ⚽ Why dynamic pricing is no longer a competitive advantage—it’s becoming the industry standard ⚽ How premium hospitality has evolved from an add-on to the primary revenue driver ⚽ Why fan trust may become the most valuable asset in sports ticketing over the next decade Whether you're in ticket sales, pricing, sponsorship, premium hospitality, marketing, or fan experience, the 2026 World Cup is offering lessons that extend far beyond soccer. Excited to continue Season 7 by exploring the biggest trends shaping sports and live entertainment and breaking down what they mean for our industry. #52WeeksOfHustle #SportsBusiness #WorldCup #Ticketing #DynamicPricing #FanExperience #Hospitality #SportsMarketing #RevenueStrategy #PremiumSales #LiveEntertainment #Leadership #Podcast Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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## Transcript

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