# 52 Weeks of Hustle - Capitalizing on the Playoffs from a Ticketing Perspective

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Text version: https://stenobird.com/podcast/52-weeks-of-hustle-848299/52-weeks-of-hustle-capitalizing-on-the-playoffs-from-a-ticketing-perspective.md
Podcast: [52 Weeks of Hustle](https://stenobird.com/podcast/52-weeks-of-hustle-848299)
Published: 2026-05-13T05:00:00+00:00
Episode link: https://52-weeks-of-hustle.simplecast.com
Audio file: https://pscrb.fm/rss/p/mgln.ai/e/256/bluewire.simplecastaudio.com/02a79ee8-ab8c-442d-aeda-9e537668bcb9/episodes/0590e2fd-8408-48cd-a80d-0f72f4328c64/audio/128/default.mp3?aid=rss_feed&awCollectionId=02a79ee8-ab8c-442d-aeda-9e537668bcb9&awEpisodeId=0590e2fd-8408-48cd-a80d-0f72f4328c64&feed=wI60ZdVo
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Duration seconds: 1693

## Resource

Season 7 of the 🎙️ "52 Weeks of Hustle" Podcast continues — and this week, we're going behind the curtain on one of the biggest revenue moments of the year in our industry: the playoffs. With NBA and NHL playoffs in full swing, this solo episode breaks down how ticketing teams can capitalize on the moment — across pricing, marketing, fan experience, and long-term conversion. Playoffs are both the biggest revenue opportunity of the year AND the biggest test of your ticketing strategy, technology, and customer service operation. 🔥 3 Hustle Hot Topics from this episode: 🎟️ Why the teams that win the ticketing playoffs prepared in January, not April 🎟️ How to price intelligently across rounds without crushing the upside or capping the ceiling 🎟️ Why every single-game playoff buyer should be in a STH nurture campaign within 48 hours The thesis: the playoffs are a compressed, high-pressure version of everything a ticketing operation does year-round. The teams that win prepare early, price intelligently across rounds, and treat every playoff buyer as a future season ticket holder. Every other week will be a live topic discussion — so feel free to send any additional topics you want to hear about! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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