# #560 - Inside a $3.6M Sale: From 40-Person Demo to Brutal Negotiation

Page: https://stenobird.com/podcast/30-minutes-to-president-s-club-no-nonsense-sales-705184/560-inside-a-3-6m-sale-from-40-person-demo-to-brutal-negotiation
Text version: https://stenobird.com/podcast/30-minutes-to-president-s-club-no-nonsense-sales-705184/560-inside-a-3-6m-sale-from-40-person-demo-to-brutal-negotiation.md
Podcast: [30 Minutes to President's Club | No-Nonsense Sales](https://stenobird.com/podcast/30-minutes-to-president-s-club-no-nonsense-sales-705184)
Published: 2026-03-31T07:00:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/THMPC6235515288.mp3?updated=1774894550
Audio file: https://pdst.fm/e/traffic.megaphone.fm/THMPC6235515288.mp3?updated=1774894550
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JSON: https://stenobird.com/v1/public/podcasts/30-minutes-to-president-s-club-no-nonsense-sales-705184/episodes/560-inside-a-3-6m-sale-from-40-person-demo-to-brutal-negotiation
Duration seconds: 2197

## Resource

They almost got shut out of the deal, then closed $3.6M anyway. Johnny Larson breaks down the full sales cycle behind a $3.6M enterprise win, from forcing his way into an RFP he wasn’t invited to, to running a 50-person demo, to surviving a brutal pricing negotiation that nearly killed the deal. This is a real, unfiltered look at how enterprise deals actually get done at the highest level.You’ll learn how to sell your way into closed doors, manage massive buying committees, control complex evaluations, and negotiate when the deal gets ripped out from under you. These Courses Will Get You to President’s Club : Cold Call Course: https://bit.ly/4jqQ4w2 Cold Email Course: http://bit.ly/44K6jy3 Discovery Course: https://bit.ly/4cQYaM8 Exec Selling Course: https://bit.ly/4lCtJh7 Leadership Course: https://bit.ly/4o8KtMT Get More Tactics: Free Toolkits – http://bit.ly/4nZwvO5 Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube

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