# #548 - Executive Sales Masterclass: Close Big Deals At Power (Step-by-Step)

Page: https://stenobird.com/podcast/30-minutes-to-president-s-club-no-nonsense-sales-705184/548-executive-sales-masterclass-close-big-deals-at-power-step-by-step
Text version: https://stenobird.com/podcast/30-minutes-to-president-s-club-no-nonsense-sales-705184/548-executive-sales-masterclass-close-big-deals-at-power-step-by-step.md
Podcast: [30 Minutes to President's Club | No-Nonsense Sales](https://stenobird.com/podcast/30-minutes-to-president-s-club-no-nonsense-sales-705184)
Published: 2026-02-17T08:00:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/THMPC8307604153.mp3?updated=1771453055
Audio file: https://pdst.fm/e/traffic.megaphone.fm/THMPC8307604153.mp3?updated=1771453055
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Duration seconds: 1964

## Resource

Close Complex Enterprise Deals by Selling the Problem, Not the Product Jen Allen-Knuth breaks down how to win executive deals by anchoring every conversation to a strategic objective and building urgency around cost of inaction. Prospect into the C-suite with a 4-step structure: objective → problem hypothesis → status quo → insight (not a pitch). Run discovery around objectives, obstacles, current approach, and negative consequences—then close with “Is this worth solving?” and “Is this worth solving now?” Multithread by aligning on a one-page problem statement, ghostwriting the buying group invite, surfacing deal friction early, and facilitating consensus in the room. These Courses Will Get You to President’s Club: 👥 Leadership Course: https://bit.ly/4o8KtMT 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube

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