# #540 Marissa Alfe & Lauren Fitzgerald: Why Isn't Talent Enough?

Page: https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/540-marissa-alfe-lauren-fitzgerald-why-isn-t-talent-enough
Text version: https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/540-marissa-alfe-lauren-fitzgerald-why-isn-t-talent-enough.md
Podcast: [21st Century Entrepreneurship](https://stenobird.com/podcast/21st-century-entrepreneurship-6829325)
Published: 2026-08-17T20:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/19661784-540-marissa-alfe-lauren-fitzgerald-why-isn-t-talent-enough.mp3
Audio file: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/19661784-540-marissa-alfe-lauren-fitzgerald-why-isn-t-talent-enough.mp3
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Duration seconds: 1490

## Resource

Marissa Alfe & Lauren Fitzgerald is the partnership behind a boutique talent agency PRTNRS MGMT, and we spoke about what it takes to turn creative talent into a durable business. After years in artist representation, they launched their own agency as COVID upended the industry; Marissa remembers, “I had $800 in my checking account,” while still needing to protect clients she had spent years building. Their response was to help artists become more visible, commercially valuable and entrepr...

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## Transcript

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