# #519 Ferdinand Mehlinger: What replaced old SEO?

Page: https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/519-ferdinand-mehlinger-what-replaced-old-seo
Text version: https://stenobird.com/podcast/21st-century-entrepreneurship-6829325/519-ferdinand-mehlinger-what-replaced-old-seo.md
Podcast: [21st Century Entrepreneurship](https://stenobird.com/podcast/21st-century-entrepreneurship-6829325)
Published: 2026-05-27T19:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/19250307-519-ferdinand-mehlinger-what-replaced-old-seo.mp3
Audio file: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2328218/episodes/19250307-519-ferdinand-mehlinger-what-replaced-old-seo.mp3
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JSON: https://stenobird.com/v1/public/podcasts/21st-century-entrepreneurship-6829325/episodes/519-ferdinand-mehlinger-what-replaced-old-seo
Duration seconds: 1599

## Resource

Ferdinand Mehlinger is a search technologist and founder @ G-Stacker who says his background goes back to Backrub, the early project that became Google, and we spoke about why small business owners struggle to be found online without spending heavily on ads. He explains that most plumbers, landscapers, doctors, architects, and local operators do not have time to study SEO after work, and that many owners simply admit, “I don’t know any of this.” The turning point came when a friend told him t...

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