# My Succession Plan Just Moved to Montana

Page: https://stenobird.com/podcast/21-hats-podcast-502638/my-succession-plan-just-moved-to-montana
Text version: https://stenobird.com/podcast/21-hats-podcast-502638/my-succession-plan-just-moved-to-montana.md
Podcast: [21 Hats Podcast](https://stenobird.com/podcast/21-hats-podcast-502638)
Published: 2026-08-11T09:05:17+00:00
Episode link: https://21hats.com/my-succession-plan-just-moved-to-montana/
Audio file: https://api.spreaker.com/download/episode/73777481/21_hats_episode_306_stereo.mp3
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JSON: https://stenobird.com/v1/public/podcasts/21-hats-podcast-502638/episodes/my-succession-plan-just-moved-to-montana
Duration seconds: 2630

## Resource

Jaci Russo has had quite a summer. First, her husband and business partner, Michael, underwent an unexpected quadruple bypass. Fortunately, Michael's recovering well, and their branding agency passed an important test: With both founders largely out of commission, the team kept the business running and the clients happy. But that wasn't the only surprise Jaci had to deal with. For the past several years, she and Michael thought they knew exactly how they would eventually leave the business. They had a succession plan. They had a timetable. And they had already begun putting the pieces in place. Now, they're back to figuring it out. This week, Jaci tells Jay Goltz what happened and how she's thinking about her options now. It's a reminder that succession planning isn't just about choosing among selling to family, employees, investors, or some other buyer. It's also about recognizing that circumstances change, people change, and even a plan that once seemed settled can suddenly become anything but. Plus: We check in with Jay to see whether he's received the hundreds of thousands of dollars he's expecting in tariff refunds. And with Wayfair reporting improved sales, I ask Jay whether that's a sign the furniture business is finally recovering—or whether Wayfair's gains might actually be bad news for independent home stores like his. This episode is brought to you by Grasshopper Bank .

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## Transcript

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