# Dashboard: A Compensation Plan Becomes an Exit Plan

Page: https://stenobird.com/podcast/21-hats-podcast-502638/dashboard-a-compensation-plan-becomes-an-exit-plan
Text version: https://stenobird.com/podcast/21-hats-podcast-502638/dashboard-a-compensation-plan-becomes-an-exit-plan.md
Podcast: [21 Hats Podcast](https://stenobird.com/podcast/21-hats-podcast-502638)
Published: 2026-06-19T09:00:16+00:00
Episode link: https://www.spreaker.com/episode/dashboard-a-compensation-plan-becomes-an-exit-plan--72564280
Audio file: https://api.spreaker.com/download/episode/72564280/dashboard_a_compensation_plan_becomes_an_exit_plan_sesx.mp3
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JSON: https://stenobird.com/v1/public/podcasts/21-hats-podcast-502638/episodes/dashboard-a-compensation-plan-becomes-an-exit-plan
Duration seconds: 2364

## Resource

A health scare in 2015 prompted Julia Beardwood to confront a question many business owners prefer to postpone: What happens when it's time to leave the business? Over the next several years, the founder of the New York City branding agency Beardwood explored a range of possibilities, including selling to an ESOP and pursuing a strategic acquisition. But when the time came, the solution turned out to be much closer to home. Years earlier, Julia had implemented a compensation strategy that gave key employees a meaningful stake in the company's success. What began as a way to motivate and retain talent ultimately created a pathway for ownership transition.

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## Transcript

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