# Why you can't ignore AI as a practice owner (and a beginner's path to using it) with Eugene Shatsman

Page: https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/why-you-can-t-ignore-ai-as-a-practice-owner-and-a-beginner-s-path-to-using-it-with-eugene-shatsman
Text version: https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/why-you-can-t-ignore-ai-as-a-practice-owner-and-a-beginner-s-path-to-using-it-with-eugene-shatsman.md
Podcast: [20/20 MONEY: The Business of Optometry](https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242)
Published: 2026-03-02T11:00:00+00:00
Episode link: https://integratedpwm.com/382
Audio file: https://traffic.libsyn.com/secure/adoseoffinancialcents/2020_Money_Eugene_Shatsman_2026.mp3?dest-id=793816
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JSON: https://stenobird.com/v1/public/podcasts/20-20-money-the-business-of-optometry-336242/episodes/why-you-can-t-ignore-ai-as-a-practice-owner-and-a-beginner-s-path-to-using-it-with-eugene-shatsman
Duration seconds: 3548

## Resource

Eugene joins me to talk about how artificial intelligence is showing up in optometry and why there's a growing gap between how patients use AI in their daily lives and how most practices are adopting it. We discuss how this shift is changing patient expectations, what it means for the patient journey, and where practices can use AI to improve engagement, communication, and efficiency—without losing the human element of care. We wrap up with a look at where AI in healthcare is headed and how practice owners can use it intentionally to enhance both patient experience and practice operations. Resources: Book a Triage call with Adam Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form National Strategic Group ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here! The Optometry Success Podcast Subscribe on Apple Podcasts: https://bit.ly/4tttng6 Subscribe on Spotify: https://bit.ly/4tuf0YM

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