# Why value creation matters more than timing your exit: a conversation with Tom Turmell

Page: https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/why-value-creation-matters-more-than-timing-your-exit-a-conversation-with-tom-turmell
Text version: https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/why-value-creation-matters-more-than-timing-your-exit-a-conversation-with-tom-turmell.md
Podcast: [20/20 MONEY: The Business of Optometry](https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242)
Published: 2026-02-09T11:00:00+00:00
Episode link: https://integratedpwm.com/379
Audio file: https://traffic.libsyn.com/secure/adoseoffinancialcents/2020_Money_Tom_Turmell.mp3?dest-id=793816
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/20-20-money-the-business-of-optometry-336242/episodes/why-value-creation-matters-more-than-timing-your-exit-a-conversation-with-tom-turmell
Duration seconds: 3980

## Resource

If you wait until you're ready to sell to start planning, you're already late. My guest on today's show is Tom Turmell, founder of TMT Capital. Tom joins me to talk about practice ownership, succession planning, and what optometrists need to understand long before they ever think about selling their practice. We discuss why creating value ahead of a transition matters, the importance of having the right advisory team in place, and how personal goals should drive exit decisions—not the other way around. Tom also shares why checking out during the sale process can be costly and why starting the planning conversation years in advance is one of the best moves a practice owner can make. Resources: Book a Triage call with Adam Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form TMT Capital Current State & Business Plan Handout ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/20-20-money-the-business-of-optometry-336242/episodes/why-value-creation-matters-more-than-timing-your-exit-a-conversation-with-tom-turmell/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/why-value-creation-matters-more-than-timing-your-exit-a-conversation-with-tom-turmell.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.