# Flippin' the script: What I've learned about ODs & the profession of optometry producing 300+ episodes of 20/20 Money

Page: https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/flippin-the-script-what-i-ve-learned-about-ods-the-profession-of-optometry-producing-300-episodes-of-20-20-money
Text version: https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242/flippin-the-script-what-i-ve-learned-about-ods-the-profession-of-optometry-producing-300-episodes-of-20-20-money.md
Podcast: [20/20 MONEY: The Business of Optometry](https://stenobird.com/podcast/20-20-money-the-business-of-optometry-336242)
Published: 2026-01-26T11:00:00+00:00
Episode link: https://integratedpwm.com/377
Audio file: https://traffic.libsyn.com/secure/adoseoffinancialcents/2020_Money_Brianna_Rhue_Take_Over.mp3?dest-id=793816
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JSON: https://stenobird.com/v1/public/podcasts/20-20-money-the-business-of-optometry-336242/episodes/flippin-the-script-what-i-ve-learned-about-ods-the-profession-of-optometry-producing-300-episodes-of-20-20-money
Duration seconds: 4459

## Resource

In this derivative of a show takeover, Dr. Brianna Rue interviews me to explore my journey in podcasting and the insights I've has gained about the optometry profession. We discuss the challenges optometrists face, the importance of financial literacy, and many other lessons I've learned through and because of the conversations I've had on this show. We cover a lot in this dialogue and—among many topics—our conversation emphasizes the need for clarity in goals, the significance of delegation, and the value of building relationships in practice ownership. Towards the end of the conversation , we also touch on the future of the show and the significance of continuous learning and adaptation in the profession. Resources: Book a Triage call with Adam Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Episodes Referenced: Lessons from the (former) President of TSO: cooperative strategies to counter PE disruption and empower private practice ownership with John Marvin Thoughts and opinions on the state & future of private practice optometry from the president of a $110 million optometry organization: a conversation with John Marvin, President of Texas State Optical A deep dive into practice transitions with Dr. Mick Kling, OD (Part 1) A deep dive into practice transitions with Dr. Mick Kling, OD (Part 2) Dr. Jennifer Stewart's "tepid" start optometry practice: the power of vision & intentionality, the importance of an ideal patient avatar, and reconciling business risk with a conservative personality Increasing optical revenue by rethinking--from buying to selling--your frame management with Kayla Ashlee of Spexy Rethinking the perception of sales in your office with Kayla Ashlee, Founder of Spexy ——…

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