# What's "AIXD" - AI Experience Design? Why does it save you time & money in Agentic AI?_Joanne Z. Tan_Season 2, Episode 84

Page: https://stenobird.com/podcast/10plusbrand-533643/what-s-aixd-ai-experience-design-why-does-it-save-you-time-money-in-agentic-ai-joanne-z-tan-season-2-episode-84
Text version: https://stenobird.com/podcast/10plusbrand-533643/what-s-aixd-ai-experience-design-why-does-it-save-you-time-money-in-agentic-ai-joanne-z-tan-season-2-episode-84.md
Podcast: [10PlusBrand](https://stenobird.com/podcast/10plusbrand-533643)
Published: 2026-02-11T01:27:05+00:00
Episode link: https://branding10plus.podbean.com/e/what-is-aixd-ai-experience-design-why-does-it-save-you-time-money-in-agentic-ai_joanne-z-tan_season-2-episode-84/
Audio file: https://mcdn.podbean.com/mf/web/66br4ymf9is6chs3/AI_native_AIXD_podcast7jfij.mp3
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Duration seconds: 709

## Resource

With excitement, we are announcing the birth of AIXD.World, a subsidiary of 10PlusBrand.com. Learn what AIXD (AI experience design) is all about (hint: it is not anti-AI, but pro-human.) AIXD is not the same as UI and UX. UI (user interface) and UX (user experience) are terms often associated with app design. As Google famously explains: if a digital product were a house, UX is the structure and wiring (how it works), while UI is the paint and furniture (how it looks). AIXD goes further. It is both the architectural blueprint and the interior design—but custom-built around real human needs. AIXD precedes UI and UX by grounding AI development in what end users actually want, not what technologists assume they want. By anchoring AI to human psychology, emotions, and lived experience, AIXD helps organizations avoid waste, reduce friction, and design AI that truly serves people. In an era of AI over-enthusiasm, rushed adoption, and “white elephant” AI projects, AIXD fills the critical gap between human end users and AI developers. It reframes success away from hype and toward outcomes that matter: usefulness, satisfaction, dignity, and trust. AIXD asks leaders the most important question before building any AI system: What human experience are we creating—and for whom? AIXD is not anti-AI. It is pro-human.AIXD is user experience.User experience is brand experience. What is AIXD (AI Experience Design)? How is it Related to User Centered Design and Brand Experience? AIXD (“AI Experience Design”) is the design of AI-assisted, AI-enabled, and AI-led user journeys—created explicitly for the convenience, satisfaction, and wellbeing of human end users. It is the human-centered design of AI models, applications, workflows, products, and services. Ultimately, AIXD is the be-all and…

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