# What is Brand Identity? What makes it stand out and remembered? _ Pt 1 of 2_Joanne Z. Tan_Episode 79, Season 2

Page: https://stenobird.com/podcast/10plusbrand-533643/what-is-brand-identity-what-makes-it-stand-out-and-remembered-pt-1-of-2-joanne-z-tan-episode-79-season-2
Text version: https://stenobird.com/podcast/10plusbrand-533643/what-is-brand-identity-what-makes-it-stand-out-and-remembered-pt-1-of-2-joanne-z-tan-episode-79-season-2.md
Podcast: [10PlusBrand](https://stenobird.com/podcast/10plusbrand-533643)
Published: 2025-12-07T19:26:23+00:00
Episode link: https://branding10plus.podbean.com/e/what-is-brand-identity-what-makes-it-stand-out-and-remembered-_-pt-1-of-2_joanne-z-tan_episode-79-season-2/
Audio file: https://mcdn.podbean.com/mf/web/cbe6epumzqqad9fe/short_idenity_podcast.mp3
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Duration seconds: 120

## Resource

Your brand identity isn’t about design first. It’s about decoding your brand DNA. - What’s your brand really made of?- Values that move people?- A voice that feels human?- Or just visuals that look unique? 👉 To watch this short intro as a 2-min video 👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/ It comes with a video too. 95% of first impressions are design related; Consistency can boost revenue 10–20%; But 90% of new businesses still fail. Why? Because they confuse looks with identity. If you want to build a brand that lives, breathes, and connects — not just exists — you’ll want to dive into Part 1 of my latest article: “What Makes Your Brand Identity Unique and Memorable.” It’s not free — because wisdom worth keeping never is.But it might just change how you see your brand forever.So — what’s your brand really saying when you’re not in the room? 👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/courses/ It comes with a video too. 👉 And subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/ Stay tuned for Part 2, coming up. About the author, Joanne Z. Tan Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, create authentic brand identity and content to build brand equity and lead their industries in the AI age. Trained in law and business, Joanne was a former journalist, and an award-winning photographic artist. She had a liberal arts education from Brandeis University before earning a law degree. Joann…

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## Transcript

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