# In-house AI Brand Agents or AI Consumer Agents (like ChatGPT)? - Win Brand Visibility in AI Search_Joanne Z. Tan_Season 2, Episode 87

Page: https://stenobird.com/podcast/10plusbrand-533643/in-house-ai-brand-agents-or-ai-consumer-agents-like-chatgpt-win-brand-visibility-in-ai-search-joanne-z-tan-season-2-episode-87
Text version: https://stenobird.com/podcast/10plusbrand-533643/in-house-ai-brand-agents-or-ai-consumer-agents-like-chatgpt-win-brand-visibility-in-ai-search-joanne-z-tan-season-2-episode-87.md
Podcast: [10PlusBrand](https://stenobird.com/podcast/10plusbrand-533643)
Published: 2026-02-25T22:40:08+00:00
Episode link: https://branding10plus.podbean.com/e/in-house-ai-brand-agents-or-ai-consumer-agents-like-chatgpt-that-is-the-question-for-your-agentic-ai_joanne-z-tan_season-2-episode-87/
Audio file: https://mcdn.podbean.com/mf/web/77enrt2nrs4zr2bb/AI_brand_agentbcu3u.mp3
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Duration seconds: 785

## Resource

Are In-House AI Brand Agents the Key to Winning Brand Visibility in the Age of AI Search? If your brand isn't showing up in AI-generated answers, it doesn't exist — there is no "page two" on ChatGPT. As AI replaces traditional search and agentic AI begins to reshape how consumers buy, not just how they browse, the brands that thrive will be the ones that stop optimizing for search engines and start optimizing for large language models (LLMs). The strategic shift: from SEO to SOM — Share of Model. In this episode, brand strategist and thought leadership coach Joanne Z. Tan breaks down exactly how brands can reclaim visibility, authority, and purchasing influence in the AI age — starting with one of the most powerful moves available: deploying in-house AI brand agents. To read it as a blog To watch it as a 13-min video What You'll Learn in This Episode What Is "Share of Model" — and Why It Replaces SEO Discover why Harvard Business Review identifies SOM (Share of Model) as the new metric for brand visibility, how it differs from traditional share of search, and why LLMs reward problem-solving over keyword density. How In-House AI Brand Agents Give You the Competitive Edge Learn why in-house AI brand agents outperform general-purpose consumer agents like ChatGPT — with deeper product data, human-in-the-loop capabilities, and responsible AI practices that build consumer trust. Three Stages of Agentic AI Adoption for Brand Leaders Understand when and how to deploy AI agents across low-stakes and high-stakes customer journeys, and how to position your brand agent as the trusted guide — not a competitor's gateway. Practical Strategies to Influence AI Results From educating LLMs with accurate brand content, to LLMS.TXT formatting, to app integration strategies — this episode g…

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